13. How to Price Your Book

Setting the price of you book is an important consideration.

  • You don’t want your book to be too expensive that potential buyers may choose not to spend their money to buy it.
  • But you want to make a bit of a profit on the publication of it too. After all you put ALOT of time and energy into writing it and getting it into print form!

For a long time, when I was in the preliminary book-writing era, I wasn’t sure that I could ‘afford’ to have my book printed, let alone have any monetary margin to make a profit. However, finding CREATESPACE as my print-on-demand company to physically print my book was the key to my success at becoming a published author . I was able to physically print my book & still have the potential for making a profit. (Plus I was able to retain all rights exclusively to my book and not have to outlay any money for the ability to print this way). I did not have to come up with a large amount of money to get a (larger than I probably wanted) bunch of books printed. So the Print-On-Demand (POD) print-model was the ‘cost-effective’ approach I needed.

However, that being said, POD is a slightly more costly way to print books (cost per book) than off-set printing methods.

I knew that as a self-publisher, I would have to market the book myself.

My marketing plan includes the following groups and conditions

  • Direct to consumers (tatters in my case) @ full List/Retail Price
  • Wholesale to lacemaking suppliers @ 40% discount off List/Retail Price (minimum purchase 5 books)
  • Wholesale to a wholesaler @ 50% discount off List/Retail Price (minimum purchase 50 books initially, then 25 books)

This means that if I want to make a profit, I have to be able to have my books printed (my cost) and still be able to sell them at a 40% or 50% discount.

I have to be able to make a profit selling my book to a wholesaler who is expecting a 50% discount.