{"id":556,"date":"2015-11-27T18:06:01","date_gmt":"2015-11-27T18:06:01","guid":{"rendered":"http:\/\/survivalarchitecture.com\/shuttlesmithblog\/?page_id=556"},"modified":"2021-01-31T22:29:42","modified_gmt":"2021-01-31T22:29:42","slug":"13-how-to-price-your-book","status":"publish","type":"page","link":"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/13-how-to-price-your-book\/","title":{"rendered":"13. How to Price Your Book"},"content":{"rendered":"<h3 id=\"sites-page-title-header\" align=\"left\" data-blogger-escaped-xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">&nbsp;<\/h3>\n<div id=\"sites-canvas-main\" class=\"sites-canvas-main\">\n<div id=\"sites-canvas-main-content\">\n<table class=\"sites-layout-name-one-column sites-layout-hbox\" cellspacing=\"0\" data-blogger-escaped-xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<tbody>\n<tr>\n<td class=\"sites-layout-tile sites-tile-name-content-1\">\n<div dir=\"ltr\">\n<div>\n<p><span style=\"background-color: yellow;\"><strong>Setting the price of you book is an important consideration.<\/strong><\/span><\/p>\n<\/div>\n<ul>\n<li>You don&#8217;t want your book to be too expensive that potential buyers may choose not to spend their money to buy it.<\/li>\n<li>But you want to make a bit of a profit on the publication of it too. After all you put ALOT of time and energy into writing it and getting it into print form!<\/li>\n<\/ul>\n<div>\n<p>For a long time, when I was in the preliminary book-writing era, I wasn&#8217;t sure that I could &#8216;afford&#8217; to have my book printed, let alone have any monetary margin to make a profit. However, finding CREATESPACE as my print-on-demand company to physically print my book was the key to my success at becoming a published author . I was able to physically print my book &amp; still have the potential for making a profit. <em>(Plus I was able to retain all rights exclusively to my book and not have to outlay any money for the ability to print this way).<\/em> I did not have to come up with a large amount of money to get a <i>(larger than I probably wanted)<\/i> bunch of books printed. So the Print-On-Demand (POD) print-model was the &#8216;cost-effective&#8217; approach I needed.<\/p>\n<\/div>\n<div>\n<p>However, that being said, POD is a slightly more costly way to print books (cost per book) than off-set printing methods.<\/p>\n<\/div>\n<div>\n<p>I knew that as a self-publisher, I would have to market the book myself.<\/p>\n<\/div>\n<div>\n<p><span style=\"text-decoration: underline;\">My marketing plan includes the following groups and conditions<\/span><\/p>\n<\/div>\n<ul>\n<li>Direct to consumers (tatters in my case) @ full List\/Retail Price<\/li>\n<li>Wholesale to lacemaking suppliers @ 40% discount off List\/Retail Price (minimum purchase 5 books)<\/li>\n<li>Wholesale to a wholesaler @ 50% discount off List\/Retail Price (minimum purchase 50 books initially, then 25 books)<\/li>\n<\/ul>\n<div>\n<p>This means that if I want to make a profit, I have to be able to have my books printed (my cost) and still be able to sell them at a 40% or 50% discount.<\/p>\n<\/div>\n<div>\n<p>I have to be able to make a profit selling my book to a wholesaler who is expecting a 50% discount.<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>To understand what it will cost to have a POD book printed with KDP follow the following directions.  Note that the two big factors in the final cost of your book are:   1. Number of pages in your book;  2. Whether the interior of your book is black &amp; white  or full color.   Ink color (black vs. color) is a all-or-nothing situation&#8212;if even one page of your interior features color ink or images, the book is a &#8216;color ink&#8217; book.   <\/p>\n\n\n\n<p>All covers are\/can be color at no extra price, even if the interior is black &amp; white (black ink).<\/p>\n\n\n\n<p>Go to <strong><a href=\"https:\/\/kdp.amazon.com\/en_US\/help\/topic\/G200735480#royalty_calculator\">Book Price &amp; Royalty Calculator<\/a><\/strong>  and click on &#8216;Download Calculator&#8217;.   An Excell file will download to your computer.  Open the Excell file and click &#8216;Enable Editing&#8217;.   Enter in:   1.  Enter interior type&#8211;&#8216;color ink&#8217; versus &#8216;black ink&#8217;;  2. Enter number of pages&#8211;estimate the number of pages your book will have;  3. Enter anticipated list price&#8211;quess for now.   You will get the following information:  1.  &#8216;Printing cost&#8217;&#8211;the price you pay to buy a copy of your book;  2.  &#8216;Minimum list price&#8217;&#8211;the lowest retail\/list price that KDP\/Amazon will allow you to sell your book for;  3.  &#8216;Amazon Royalty&#8217;&#8211;the royalty payment you will receive if someone buys a copy of your book from Amazon.com;  4.  &#8216;Expanded Distribution royalty&#8217;&#8211;<em>not sure about this at the time of this writing&#8212;I need to do some research, sorry.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-blackink.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-blackink-1024x417.jpg\" alt=\"\" class=\"wp-image-3130\" srcset=\"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-blackink-1024x417.jpg 1024w, https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-blackink-300x122.jpg 300w, https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-blackink-768x313.jpg 768w, https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-blackink-1536x626.jpg 1536w, https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-blackink.jpg 1564w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Example of a 40-page, black-ink interior book with a retail\/list price of $20<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-color.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-color-1024x409.jpg\" alt=\"\" class=\"wp-image-3131\" width=\"634\" height=\"253\" srcset=\"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-color-1024x409.jpg 1024w, https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-color-300x120.jpg 300w, https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-color-768x307.jpg 768w, https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-color-1536x614.jpg 1536w, https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-content\/uploads\/2021\/01\/royalty-color.jpg 1567w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/a><figcaption><em>Example of a 40-page, color-interior book with a retail\/list price of $20<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Setting the price of you book is an important consideration. You don&#8217;t want your book to be too expensive that potential buyers may choose not to spend their money to buy it. But you want to make a bit of a profit on the publication of it too. After all you put ALOT of &hellip; <a href=\"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/13-how-to-price-your-book\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">13. How to Price Your Book<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-556","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-json\/wp\/v2\/pages\/556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-json\/wp\/v2\/comments?post=556"}],"version-history":[{"count":6,"href":"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-json\/wp\/v2\/pages\/556\/revisions"}],"predecessor-version":[{"id":3134,"href":"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-json\/wp\/v2\/pages\/556\/revisions\/3134"}],"wp:attachment":[{"href":"https:\/\/survivalarchitecture.com\/shuttlesmithblog\/wp-json\/wp\/v2\/media?parent=556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}